Privacy Policy

Effective date: 17 May 2026 · Last updated: 17 May 2026

My Pet Memoria(“the app”, “we”, “us”) is operated by Noesis Trading Co. Ltd (trading as My Pet Memoria), a company registered in England and Wales. This policy explains what personal data we collect, how we use it, and the rights you have over it.

1. Who this applies to

Anyone who downloads or uses the My Pet Memoria mobile app on iOS or Android, or visits mypetmemoria.com.

2. What we collect

• Account data: your email address and a hashed password. Optionally your first name and the identity you chose during onboarding (Mummy, Daddy, or first name).
• Pet memorials: every pet you add. Their name, species, breed, sex, traits, passing date, birthday, adoption date, bio, and any stories you write.
• Memories: photos you upload and any captions you add.
• Journal and mood entries: free text reflections and the mood labels you select.
• Letters and chats: everything you write in the letters feature or the grief companion chat, plus any AI-generated replies.
• Voice recordings: if you use the microphone to dictate a message, the audio is processed for transcription and not stored by us afterwards.
• Subscription status: if you subscribe, only the fact that your subscription is active or expired is shared with us, never your card details.
• Device and crash data: basic device type and OS version for compatibility, plus crash reports.

3. How we use it

• To render your memorial. Your pets, photos, letters, candles and journal entries are displayed only to you.
• To generate personalised AI companion replies and letter replies. Your writing is processed only at the moment you ask for a reply and is not retained for model training.
• To send local notifications on your pet’s anniversaries (passing day, birthday). These are scheduled on your device and do not send data to our servers.
• To verify your subscription state so the Pro features unlock correctly.
• We do notsell your personal data to anyone. The only advertising-related data we share is anonymous app-install and app-open events with Meta Platforms so we can measure how well our Facebook and Instagram ads work — no advertising identifier (IDFA / GAID) is shared, and your memorials, journal entries, letters, and chats are never used for advertising.

4. Who we share it with

We use trusted third-party services to operate the app. Each handles only the limited information necessary for its function, under contractual data-protection obligations:

• Cloud infrastructure— Supabase
• Payment & subscription management— Apple App Store, Google Play, RevenueCat
• AI-powered features— OpenAI
• App delivery & crash reporting— Expo
• Ad measurement— Meta Platforms (app-install and app-open events only; no advertising identifier is shared)

We do not sell your data. AI-generated content is not retained by our providers for model training under their API terms.

5. AI-generated content

Some features of the app — including replies to letters and grief-companion messages — are generated by artificial intelligence. AI responses are not reviewed by humans before being shown to you, and may occasionally produce content that’s inaccurate, unhelpful, or unintentionally distressing. The replies are reflections grounded in what you’ve shared about your pet, not literal communication from beyond. If something doesn’t feel right, please contact us at hello@mypetmemoria.com.

6. Data retention

Your data is retained for as long as your account exists. You can permanently delete your account from within the app (Menu → Delete my account), which removes every pet, memory, letter, chat, mood log, and journal entry within seconds via cascading deletion. Subscription records held by our payment partners are subject to their own retention policies (typically 7 years for tax reasons).

7. Children

My Pet Memoria is not intended for children under 13. We do not knowingly collect data from anyone under 13. If you believe a child has created an account, contact us and we’ll delete it.

8. Your rights (UK GDPR)

You have the right to:

• Access the data we hold about you
• Correct inaccurate data
• Delete your data (the in app “Delete my account” button does this instantly; you can also email us)
• Export your data in a portable format. Email us and we’ll send a JSON export within 30 days.
• Object to our processing, or withdraw consent you’ve given
• Complain to the UK Information Commissioner’s Office (ico.org.uk) if you believe we’ve mishandled your data

9. Security

All communications between the app and our servers use TLS 1.2 or higher. Passwords are hashed using bcrypt before storage. Access to user data in our database is restricted by row level security policies so that you can only access your own data. We do not have a way to read your passwords.

10. Changes to this policy

If we change anything material, we’ll notify you in the app before the change takes effect. The “Last updated” date at the top reflects the most recent revision.